In the fashion industry, adapting to new digital dynamics is key to staying competitive. An international brand with a presence in 16 countries and a strong operation in the United States faced the challenge of transforming its traditional print catalog sales model, operated by more than 353,000 representatives, into a digital platform that would meet the expectations of modern consumers without losing the strength of its direct sales network.
The challenge was to migrate to a scalable, efficient digital channel aligned with current trends, ensuring a smooth and secure shopping experience. To achieve this, a robust web application was developed with key features such as notifications, cross-selling and upselling, payments, order tracking, support, and incident management.
The project was executed using an agile 100% approach, with a team of 22 people working for 14 months, delivering 43 epics and 285 historical user milestones, with 5 deliveries and more than 700 unit tests. Code coverage of 92% to 98% was achieved, ensuring quality and scalability.
The results were remarkable:
- More than 48,000 orders processed monthly, optimizing digital operations.
- 31% increase in last-minute sales, thanks to strategic features.
- Optimization of 106 user experience points, improving navigation and the purchasing process.
- Support in generating $44 million annually, with 30% coming from the US market.
In short, digital transformation, combined with agile methodologies and specialized development, can drive growth and efficiency in highly competitive markets.
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